Internal Practice Marketing
Internal Practice Marketing (IPM) turns communication into a powerful driver of retention and growth. With the right tools and strategies, you’ll keep your chairs full, build trust, and ensure every interaction works in your favor.

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Turn Conversations into Connections
IPM goes beyond keeping in touch—it builds lasting relationships that drive loyalty and measurable results. By automating and streamlining communication, you save time, reinforce trust, and deliver the seamless experience patients expect.
Practice consistent outreach to keep your practice top of mind and strengthen patient loyalty. Regular communication builds lasting relationships and reminds patients that their care matters. Staying connected encourages return visits and long-term trust.
Targeted follow-ups ensure that patients commit to recommended care, improving both their health and your practice's success. Clear, timely messaging helps patients understand the value of treatment plans. This not only boosts compliance—but also elevates health outcomes and revenue.
What You Can Expect from Our Internal Practice Marketing Services
Every message is a chance to connect, retain, and grow. IPM empowers your communication tools to deliver impactful results that keep your practice thriving.
Strategic Sends
Annual sending strategies are planned to align with your goals and elevate patient experience.
Unlock Hidden Potential
Leverage underused software features to streamline workflows, boost engagement, and maximize efficiency.
Effortless Automation
From appointment reminders to patient reactivations, automated messaging keeps your practice top of mind.
Seamless Efficiency
Optimized processes free up your time, so you can focus on delivering top-tier care.
Data-Driven Growth
Actionable insights and detailed reporting empower smarter decisions and measurable success.
Hands-Free Implementation
We take care of integration, setup, and optimization, so you hit the ground running.
How Our Clients Succeed
"Digital Resource helped us turn our team into our strongest marketing asset. Their internal marketing strategies boosted staff engagement and created a more consistent, patient-focused experience that’s made a real impact on our practice growth."

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Frequently Asked Questions
Likely, no! IPM integrates seamlessly with your existing patient communication software—whether it’s Dentrix, RevenueWell, Eaglesoft, or another platform. We optimize its features, ensuring everything is fully activated to maximize engagement and results.
Our E-A-T (Educate, Automate, Target) methodology keeps your practice top-of-mind and empowers patients to stay engaged. We educate them with valuable insights at key points in their journey, automate timely messaging, and even target treatment codes to deliver personalized, treatment-specific information, keeping patients informed and committed to their care.
Once we access your software, we conduct a full audit of your current communications. We identify what’s working, fill in the gaps, and activate essential automations – appointment reminders, birthday messages, reactivation campaigns, and more.
Using a strategic messaging calendar, we time emails and texts for maximum impact. For example, our "End of Year Insurance" reminder encourages patients to use their benefits before they expire, driving appointments without extra effort from your team.
From strategy and content creation to execution and reporting, we handle everything. You focus on patient care; we make sure they stay engaged.










