Stretch Zone Upper Dublin

Breaking Through in a Competitive Wellness Market
With other stretch and fitness concepts already active in the area, Stretch Zone Upper Dublin needed a way to rise above the noise. Differentiating their proprietary method and clearly communicating what set them apart was essential to gaining early traction.

Driving First-Time Visits for a New Concept
Stretch therapy was still unfamiliar to many in the community, and awareness alone wouldn’t fill appointment slots. The studio needed a compelling, low-friction offer that would not only attract attention but also motivate prospects to walk through the door.

Prioritizing Lead Quality Over Volume
Filling the pipeline with casual interest wasn’t enough. The goal was to generate leads with a real intent to purchase packages or sign up for long-term programs—making lead qualification a critical component of campaign success.

Demographic-Driven Targeting
We focused on high-intent local residents aged 30–65+ within affluent ZIP codes surrounding the new studio. This ensured the campaign reached those most likely to value wellness services and commit to recurring stretch sessions.

Frictionless Introductory Offer
To break down barriers and drive immediate action, we promoted a free 30-minute stretch session. This limited-time offer allowed prospects to experience Stretch Zone’s unique methodology firsthand—converting curiosity into booked appointments.

Immersive, Visual Storytelling
We developed point-of-view (POV) style videos that brought the Stretch Zone experience to life. These visual assets gave potential clients a feel for what to expect, building comfort, trust, and a stronger emotional connection with the brand before they ever set foot in the studio.

To generate momentum ahead of opening day, we deployed a results-driven campaign combining targeted messaging, immersive visuals, and automation designed for seamless lead management.

Direct, Value-Focused Messaging
We developed clear, benefit-oriented ad copy that introduced the concept of assisted stretching, emphasized the value of the free 30-minute introductory session, and communicated key differentiators—like HSA/FSA eligibility—to drive credibility and clicks.

Visual Content That Converts
POV-style videos featured real individuals from the target demographic experiencing their first stretch. This first-person perspective helped prospects visualize the experience, ease hesitation, and picture themselves at the studio—boosting emotional connection and engagement.

Automated Lead Delivery for Speed to Contact
All campaign leads were routed directly to the client’s CRM and inbox in real time. This automation enabled immediate follow-up by the studio team, reducing lag and increasing appointment booking rates.

Ongoing Performance Optimization & Client Collaboration
Post-launch, we maintained close communication with the Stretch Zone team—monitoring KPIs, gathering real-time feedback, and refining ad creative and targeting to ensure the campaign delivered high-quality, conversion-ready leads through opening week and beyond.