SmolerXpress

Overcoming a Premium Price Point
Full-arch dental implants represent a significant investment—and with no insurance coverage, affordability became a major concern. Many prospects expressed interest but weren’t financially prepared to move forward, making lead qualification a critical challenge.

Navigating Facebook Ad Policy Restrictions
Strict Meta advertising policies for medical content created ongoing roadblocks. Ads were frequently rejected or flagged, disrupting campaign momentum and limiting reach—even for compliant messaging.

Reaching the Right Audience Amid Targeting Limitations
With Facebook’s removal of key demographic and behavioral targeting options, connecting directly with denture wearers became increasingly difficult. The lack of precision made it harder to isolate high-intent users.

Dealing with Low-Intent Leads
Compared to Google Search, Facebook leads often lacked immediate purchase intent. While interest was high, conversion rates lagged—forcing the team to rethink how to better qualify and nurture leads through the funnel.

High-Value, Low-Friction Offers
To drive stronger conversions and reduce hesitation around the premium price point, we introduced a no-cost consultation and complimentary 3D scan. This offer provided immediate value and helped move prospects from interest to action.

Localized Targeting for Maximum Impact
We zeroed in on geographic pockets with higher concentrations of denture wearers and older adults—ensuring ad spend was focused where demand and need aligned most. This hyper-local approach improved both relevance and response.

Demographic-Driven Messaging Strategy
Our content was tailored to address the concerns and motivations of older adults—those most likely to benefit from full-arch implants. Messaging emphasized lifestyle benefits, treatment speed, and affordability support, creating an emotional and practical connection.

Audience Expansion Through Lookalike Modeling
Using existing patient data, we built high-conversion lookalike audiences that mirrored the attributes of current full-arch patients. This allowed us to scale outreach efficiently while maintaining lead quality and boosting engagement.

To activate the strategy and drive high-quality conversions, we focused on crafting persuasive ad experiences, refining audience targeting, and enhancing lead qualification at every step of the funnel.

Conversion-Focused Creative Storytelling
We developed compelling ad creatives that combined emotional appeal with technical credibility. Visuals emphasized speed and simplicity, while patient testimonials and highlights of Dr. Smoler’s expertise—along with patented treatment technology—reinforced trust and authority.

Precision Targeting with Lookalikes & Retargeting
We built lookalike audiences using data from existing implant patients and retargeted website visitors and ad engagers. This allowed us to reach a broader yet qualified audience while reinforcing awareness among users already in the consideration phase.

Audience Testing & Iteration
Multiple audience variations were deployed and tested—each aligned to different interest, age, and behavior segments. This agile testing framework helped identify top-performing cohorts and optimize budget allocation for lead quality and conversion potential.

Lead Form Optimization with Smart Filtering
To improve lead quality from the outset, we integrated conditional logic into lead forms—screening for budget readiness, treatment interest, and intent. This reduced unqualified submissions, boosted downstream conversion rates, and ensured sales teams were focused on high-potential prospects.