Oral Facial Reconstruction & Implant Center

Severe and Sustained Traffic Decline
Over a 19-month period, the website lost an average of 3,000 visits per month. This dramatic drop in traffic significantly reduced the practice’s visibility and directly impacted new patient opportunities.

Outdated Website Architecture
Despite efforts to optimize for SEO and page speed, the outdated website theme proved to be a major bottleneck. With limited support and no upgrade path available, the site lacked the structural flexibility needed to implement effective technical improvements.

Spiking Bounce Rates
A 10% increase in bounce rate signaled a growing disconnect between user expectations and on-site experience. Visitors were either landing on irrelevant pages or quickly leaving due to poor navigation and presentation.

Declining On-Site Engagement
User behavior metrics painted a clear picture: session duration dropped, and pageviews per visit declined—pointing to a weak content flow and a user experience that failed to guide patients toward meaningful actions like booking consultations or learning about procedures.

Platform Migration to Webflow for Stability and Scalability
We transitioned the site to Webflow—a flexible, future-proof platform ideal for brochure-style websites. This move unlocked modern integrations, improved backend control, and eliminated the limitations imposed by the outdated legacy theme.

Design Centered on Patient Demographics
Recognizing the needs of the practice’s core audience, we implemented a clean, accessible design system featuring larger fonts, high-contrast visuals, and simplified navigation. The goal: remove friction, boost readability, and make the experience intuitive for users of all ages.

Location-Based Lead Routing
To streamline conversions, we built dedicated contact pages for each clinic location, ensuring users were directed to the nearest office with ease. Smart form routing created a personalized user journey and improved lead quality by aligning inquiries with the right team.

Performance-Driven Site Architecture
From the ground up, the site was optimized for speed, mobile usability, and SEO. We minimized animations, used lightweight frameworks, and prioritized fast load times to improve engagement and reduce bounce—especially on mobile devices where most users were dropping off.

With performance and patient experience as top priorities, we rebuilt the website from the ground up—delivering a faster, more intuitive, and conversion-optimized platform tailored to the needs of the practice and its patients.

Webflow Platform Migration for Long-Term Flexibility
We migrated the site to Webflow, providing a modern, stable foundation that supports custom integrations, faster updates, and the kind of design control needed for a professional, brochure-style medical site.

Speed-Optimized Design Execution
To ensure smooth performance across all devices, we implemented a speed-first design approach. Lightweight animations and dynamic content feeds were used to maintain fast load times, reduce bounce, and deliver a seamless user experience—especially on mobile.

Location-Specific Contact Experiences
Each practice location was equipped with its own contact page, complete with uniquely routed inquiry forms. This personalized experience helped guide patients to the right clinic while improving lead quality and team responsiveness.

Senior-Accessible UX Enhancements
We adjusted font sizes, increased contrast ratios, and simplified the visual hierarchy to accommodate older users—making the site more navigable and accessible for one of the practice’s most important demographics.

Post-Launch Performance Monitoring
After launch, we closely tracked user engagement and site metrics, fine-tuning elements based on real-time data to ensure the site continued to meet user needs and support appointment bookings at scale.