Neighborhood Kids

Insufficient Lead Flow for New Location Growth
Despite offering tuition discounts, lead volume remained low—particularly at the Palm Beach Gardens campus, which was still working to establish its presence. The lack of visibility made it difficult to drive consistent inquiries or fill open classroom spots.

Lack of Differentiation in Messaging
Existing marketing materials failed to capture the unique value of Neighborhood Kids: a nurturing, faith-based preschool experience. Without personalized messaging for each campus, campaigns struggled to resonate with parents seeking more than just childcare—they wanted purpose-driven early education.

Unfocused Advertising Reach
Previous advertising efforts cast too wide a net and lacked precision. Neighborhood Kids needed a hyper-targeted approach to reach local families actively searching for preschool options, especially those aligned with the school’s values and educational philosophy.

Localized Video Content That Brought the Brand to Life
We developed engaging video assets that showcased real teachers, students, and classroom experiences at each Neighborhood Kids campus. These visuals humanized the brand, reinforced its nurturing environment, and built emotional trust with prospective parents.

Faith-Aligned Meta Ad Targeting
Using Meta’s advanced targeting tools, we launched hyper-local ad campaigns aimed at families most likely to connect with the school’s Christian values and educational mission. By narrowing in on interests and behaviors aligned with faith-based parenting, we reached the right audience with the right message.

Brand Refresh and Visual Consistency
To support the campaign and reflect the school’s growth, we refreshed visual assets across platforms—aligning colors, fonts, and graphics with the updated brand identity. This ensured a cohesive, professional look across all ad creatives and landing pages.

Campus-Specific Strategy for Palm Beach Gardens
We deployed a tailored strategy exclusively for the Palm Beach Gardens location, focusing on boosting local awareness and enrollment through geo-targeted outreach, personalized content, and community-based messaging.

To increase enrollment and boost visibility across all Neighborhood Kids campuses—especially in Palm Beach Gardens—we focused on localized storytelling, precision targeting, and agile performance optimization.

Location-Based Video & Content Development
We created authentic, emotionally resonant videos for each school, highlighting the real classroom experience, nurturing teachers, and faith-based values that set Neighborhood Kids apart. This hyper-localized content helped parents visualize the environment and feel confident about their choice.

Hyper-Targeted Meta Ad Campaigns
Leveraging Meta’s advanced targeting capabilities, we launched highly focused ad campaigns aimed at families within close proximity to each school—specifically parents looking for a Christian-centered preschool experience.

Refreshed Branding Across All Assets
To support consistency and elevate visual appeal, we updated all creative assets to align with Neighborhood Kids’ refreshed brand identity. This created a cohesive experience across every digital touchpoint—from ads to landing pages.

Dedicated Strategy for Palm Beach Gardens Launch
A custom campaign was developed to support enrollment at the newest location. We highlighted the unique features of the Palm Beach Gardens campus and delivered community-specific messaging to strengthen its local presence and generate momentum.

ROI-Focused Budgeting
We collaborated with the client to implement a budget strategy that maximized ad performance while maintaining cost efficiency—ensuring every dollar worked toward sustainable lead generation.

Real-Time Campaign Optimization
Our team monitored key performance indicators daily, fine-tuning targeting, creative, and messaging in real time. This continuous improvement loop ensured higher lead quality and more consistent conversion rates across all locations.