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Overview
Jensen Beach Smiles is a premier dental practice based in Jensen Beach, Florida. Known for its compassionate care and modern approach to dentistry, the clinic is led by a team dedicated to delivering top-tier patient experiences. Their services span from routine cleanings to advanced cosmetic and restorative treatments.
Despite a strong local reputation, Jensen Beach Smiles recognized a growing need to strengthen its online presence in an increasingly competitive digital space. With more patients turning to online platforms to find healthcare providers, the practice set out to expand its digital footprint, attract new patients, and support sustainable growth.
49
High-intent leads generated through LSAs
$93.00
Cost Per Lead
Challenges
While Jensen Beach Smiles had built a reputation for excellent in-person care, they faced several key barriers to digital growth:
Low Online Visibility in Local Search: The practice wasn’t consistently appearing in top local search results, leading to missed opportunities to connect with potential patients.
No Direct Lead Flow from Google: Without a presence on Google’s Local Services Ads (LSAs), they were not benefiting from high-intent, ready-to-book searchers who rely on this trusted ad placement.
Limited Brand Recognition Online: Their broad range of services wasn’t being showcased online, allowing competitors with stronger digital strategies to capture more attention.
Lack of a Scalable Digital Strategy: They needed a unified, data-driven marketing approach that could grow alongside the practice.
Solutions
To address these challenges, Digital Resource developed a localized, high-impact digital strategy tailored to the unique needs of Jensen Beach Smiles. The focus was on increasing visibility, enhancing credibility, and delivering a steady flow of qualified patient leads. This included activating Google’s Local Services Ads to position the practice at the top of search results, optimizing campaign targeting and spend to drive conversions, and implementing a reputation management system to build trust and social proof. With a foundation rooted in performance data and local search trends, the strategy was designed to produce fast, measurable results and scale over time.
Strategic Approach
Strategic Approach
To solve these challenges, Digital Resource crafted a comprehensive digital strategy focused on visibility, lead generation, and online credibility. The plan centered on launching Google LSAs, improving local SEO performance, and building a trusted online reputation.
Local Services Ads Activation: We set up and optimized Jensen Beach Smiles’ presence on Google’s LSAs platform, helping them earn the "Google Guaranteed" badge and appear at the top of relevant searches.
Targeted Campaign Strategy: Ads were tailored to focus on specific dental services and optimized to attract high-quality local leads. Budgets were managed carefully to maximize results in the Jensen Beach market.
Reputation Management: We implemented a system to encourage satisfied patients to leave Google reviews, while also responding to existing feedback to build trust and increase patient conversion.
Implementation
Digital Resource worked hand-in-hand with Jensen Beach Smiles to bring this strategy to life. After verifying and launching the LSA profile, our team continuously optimized the campaigns based on lead quality, seasonality, and search trends. Interest-based targeting strategies from successful competitors were applied to expand reach and reduce costs.
Our creative team also developed new ad assets that aligned with the brand’s tone and services. In parallel, our reputation management efforts helped significantly grow their online review count, all while maintaining a perfect 5.0-star rating. This combination of visibility and credibility was key to accelerating patient acquisition.
Results
This campaign delivered exceptional results:
49
High-intent leads generated through LSAs
$93.00
Cost Per Lead
$33,000
Revenue
99.94%
Top Impression Rate on Search
5.0
Maintained Start Rating
Conclusion
In just 60 days, Jensen Beach Smiles transformed its digital performance—driving a surge in qualified leads, amplifying its online reputation, and filling appointment books with high-value patients. This success was powered by a sharp, industry-informed strategy that combined Local Services Ads, local SEO dominance, and proactive reputation management.
By aligning with a partner who understands both the digital landscape and the dental space, Jensen Beach Smiles didn’t just compete—it took control of its market. This is what happens when smart strategy meets flawless execution.
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