Happy Hemp

Uncovering Revenue Drivers
While Happy Hemp experienced occasional spikes in sales, the root causes behind those surges were unclear. Without visibility into what was working—and what wasn’t—there was no foundation for sustained growth. Our first priority was to uncover the data-driven insights needed to turn inconsistent revenue into a predictable performance engine.

Defining a Distinctive Brand Identity
As a newcomer in the crowded CBD space, Happy Hemp lacked a cohesive brand voice and visual identity. To stand out, we needed to craft a unique, recognizable brand that would resonate with wellness-focused consumers and build trust in a highly personal industry.

Navigating a Heavily Regulated Space
Digital marketing for CBD brands is notoriously complex. With restrictive advertising guidelines across major platforms, we had to tread carefully. Deep compliance research and strategic planning were critical to developing an ad strategy that was both effective and fully aligned with industry regulations.

Creating Long-Term Brand Visibility
One-time purchases weren’t enough—Happy Hemp needed staying power. To drive loyalty and repeat business, we had to build a full-funnel strategy that would keep the brand top-of-mind throughout the customer journey, from first click to second (and third) purchase.

Crafting a Cohesive Brand Identity
We partnered closely with Happy Hemp to develop a brand that authentically reflected its mission—merging wellness, lifestyle, and trust. From tone of voice to visual aesthetics, every element was engineered to resonate with conscious consumers and stand out in a saturated CBD market.

Executing an Omnichannel Content Strategy
To build strong, lasting connections with the audience, we deployed a robust content strategy across key digital touchpoints. Daily social media engagement, automated email flows, and rich multimedia content worked together to educate, nurture, and convert prospects at every stage of the funnel.

Leveraging Upper-Funnel Advertising
With paid social and search off-limits due to CBD ad restrictions, we turned to compliant platforms like Spotify and programmatic networks. These upper-funnel channels drove brand lift and awareness in high-impact environments, putting Happy Hemp in front of new, relevant audiences.

Activating Influencer Partnerships
We strategically engaged both micro and macro influencers whose audiences aligned with Happy Hemp’s values. These partnerships amplified reach, built social proof, and added a layer of authenticity that’s essential in the wellness space.

To build a high-performing, compliant digital presence for Happy Hemp, our team blended deep market research with strategic content development and innovative media execution.

Brand Identity Development
We worked hand-in-hand with the Happy Hemp team to establish a vibrant, lifestyle-driven brand identity. Through bright, uplifting visuals and approachable, wellness-centered copy, we crafted a tone that reflected both the product benefits and the spirit of the brand.

Integrated Content & Social Media Strategy
Our Social Media, Creative, and Multimedia teams executed a full-spectrum content plan designed to educate, engage, and inspire. Daily posts featuring custom photography, design, and value-driven messaging helped grow a loyal and active online community across platforms.

Programmatic & Spotify Ad Launch
To navigate ad restrictions while maintaining reach, we launched targeted campaigns via programmatic channels and Spotify. These platforms offered scalable, cost-effective exposure, positioning Happy Hemp in brand-safe environments where wellness messaging could thrive.

Retention-Focused Email Marketing
We implemented conversion tracking to identify key touchpoints in the customer journey, then launched behavior-based email campaigns to re-engage users. Revamped drip sequences combined product education, personalized offers, and brand storytelling to increase lifetime value and drive repeat purchases.

Influencer Collaboration
To accelerate reach and authenticity, we partnered with a curated mix of micro and macro influencers. Their endorsements expanded Happy Hemp’s visibility, built trust with new audiences, and reinforced the brand’s wellness-first messaging in real, relatable ways.