FoliarTech

Shifting Consumer Behavior and Audience Fatigue
Previously high-performing customer segments that had driven strong results in early 2023 began to stall. Engagement dropped, click-through rates declined, and once-reliable audiences stopped converting—signaling campaign fatigue and changing buyer priorities.

Seasonal Revenue Volatility
FoliarTech’s sales followed a highly seasonal pattern, with strong performance during spring and summer followed by steep declines in fall and winter. This unpredictability made it difficult to forecast revenue and maintain consistent ad performance year-round.

In-Store Preference Hindering E-Commerce Growth
Despite investing heavily in digital, FoliarTech’s audience continued to show a strong preference for in-store purchasing. This offline bias created friction for e-commerce campaigns, limiting the ability to convert online traffic into sales and putting pressure on ROAS.

AI-Powered Audience Segmentation with Meta Advantage+
To combat audience fatigue and improve efficiency, we implemented Meta’s Advantage+ tool to automate segmentation and deliver dynamic, personalized creative at scale. This AI-driven approach allowed us to break free from underperforming audience groups and uncover new high-converting segments with minimal manual input.

Seasonal Promotion Aligned with Peak Buying Intent
With spring on the horizon—FoliarTech’s strongest sales season—we launched a “Buy 2, Get 30% Off” promotion designed to boost average order value and accelerate conversions. The limited-time offer tapped into seasonal demand and created a sense of urgency that reinvigorated engagement.

Cross-Border Expansion for Scalable Growth
Building on proven U.S. campaign performance, we strategically expanded geo-targeting into Canada. This allowed FoliarTech to replicate successful tactics in a fresh market, opening new revenue channels while leveraging existing creative assets and audience insights.

To jumpstart results and scale efficiently, Digital Resource partnered closely with FoliarTech to execute a campaign rooted in AI optimization, strategic timing, and audience expansion.

Cross-Border Campaign Deployment
We extended successful U.S. interest-based audience profiles into the Canadian market, unlocking new revenue opportunities without starting from scratch. This move widened the funnel, lowered customer acquisition costs, and replicated proven success in a fresh territory.

Advantage+ AI for Smarter Targeting & Creative Delivery
Meta’s Advantage+ was deployed to refine audience segmentation and enhance creative impact. The tool automatically identified high-performing audience clusters and personalized content delivery using dynamic elements like music, filters, and motion-based animations—boosting engagement without increasing manual workload.

Promotion-Driven Creative Rollout
To align with seasonal buying intent, we launched seven new ad variations centered around a limited-time “Buy 2, Get 30% Off” offer. This promotional push was strategically designed to reignite stalled engagement, increase order volume, and accelerate conversions during peak season.