Focus Family Martial Arts

Ineffective Promotional Offer
Focus Family Martial Arts had previously tested a “2 free classes per week for a month” promotion, but the complexity diluted its impact. The offer lacked urgency and failed to consistently drive sign-ups. A simplified, high-impact incentive was needed to cut through and spark immediate interest.

Delayed Lead Response
While lead volume showed promise, conversion rates suffered due to slow follow-up. Without a streamlined process to respond in real time, valuable opportunities were slipping through the cracks. Accelerating lead engagement became essential to turning interest into enrollments.

Unclear Market Messaging
The academy’s messaging lacked clarity and consistency. It wasn’t yet clear which tone, visuals, or value propositions would resonate with the local community. To build trust and drive action, the brand needed a strategic messaging overhaul grounded in local relevance and emotional connection.

High-Clarity, High-Impact Offer
We streamlined the promotional offer from a multi-week, complex structure to a straightforward two-week free trial. This simplified value proposition eliminated confusion, boosted perceived value, and created a clearer call to action—resulting in stronger lead generation.

Hyper-Targeted, Family-Focused Outreach
Recognizing that moms and local families are key decision-makers for children’s extracurriculars, we crafted a targeting strategy focused on parents within a tightly defined geographic radius. This ensured our messaging reached those most likely to convert.

Authentic Visual Storytelling
To build emotional resonance and credibility, our ads spotlighted real students in active class settings. These visuals not only conveyed the energy and positivity of the academy but also reinforced its community-driven mission—showing prospects exactly what their children could be part of.

To generate consistent, high-quality leads and streamline follow-up, we combined a simplified offer with precise targeting, compelling creatives, and automated lead management.

Offer Refinement for Maximum Appeal
Drawing from market research and past campaign insights, we pivoted to a clear, high-converting offer—a free two-week trial. This no-strings-attached promotion lowered the barrier to entry and immediately resonated with families seeking value and structure for their children.

Targeted Local Outreach
We mapped a defined geographic radius around the academy and layered in demographic filters to pinpoint nearby families most likely to engage. This geo-targeted strategy ensured that every ad impression counted—reaching the right people in the right place.

Creative Development & A/B Testing
Our creative team produced authentic, engaging content featuring real students in live class settings, emphasizing fun, discipline, and community. We tested multiple ad variations to identify the top-performing combinations of visuals and messaging, maximizing impact across all placements.

Seamless Lead Capture & Automated Follow-Up
All leads generated through Facebook were funneled directly into the Digital Resource Lead Manager platform. This enabled automated follow-up sequences and provided the client with real-time visibility and control—ensuring no inquiry was left behind.

Performance-Driven Campaign Optimization
With the campaign live, we tracked performance daily—tweaking targeting, creative, and budget allocations in real time. This agile approach allowed us to fine-tune continuously and maintain high lead quality throughout the campaign.