Fenton Family Dentistry

Standing Out in a Saturated Invisalign Market
With countless dental providers promoting Invisalign and similar alternatives, the digital landscape was highly competitive—and expensive. Fenton Family Dentistry needed a way to break through the noise, differentiate their offering, and clearly communicate value to potential patients scrolling on Facebook.

Converting Interest into In-Office Commitment
Attracting clicks was only the beginning. The real challenge was nurturing those leads through the full funnel: from initial interest to booked consultation, and ultimately, treatment commitment. A seamless, high-converting journey was essential to maximize ROI on ad spend.

Reaching High-Intent, Budget-Ready Leads
Given the investment required for Invisalign, not every lead was a qualified one. Targeting users with both the interest and financial readiness to pursue treatment was critical to avoid wasted spend and ensure quality over quantity in the lead pipeline.

Segmented Targeting for Precision Reach
We developed three core audience segments using a mix of demographic data, location filters, and interest-based behaviors. This allowed us to deliver tailored messaging to users most likely to engage with—and act on—invisalign-related content.

Time-Sensitive, Event-Tied Promotion
To inject urgency and cultural relevance, we launched the campaign around National Align Your Teeth Day. This strategic timing created a natural hook, increasing engagement and encouraging prospects to take advantage of a limited-time opportunity.

Authentic, Brand-Driven Creative
Rather than relying on stock imagery, we featured real Fenton Family Dental team members in the campaign creative. This personal touch helped humanize the practice, build local trust, and reinforce a sense of community—essential for encouraging in-office visits and long-term treatment commitments.

To generate qualified Invisalign leads and align with the client’s long-term growth goals, we executed a full-funnel campaign anchored in personalized messaging, real-time performance tracking, and authentic brand storytelling.

Audience Targeting & Messaging Strategy
We segmented the campaign into three core audiences, each defined by specific demographics, interests, and readiness to purchase. Tailored messaging was crafted for each group to ensure relevance, resonance, and higher engagement throughout the funnel.

Limited-Time Offer Development
To boost urgency and visibility, we aligned the campaign with National Align Your Teeth Day—introducing a time-sensitive promotional offer that positioned Invisalign as both accessible and timely. This added a compelling reason for prospects to take immediate action.

Authentic, Collaborative Creative Production
We partnered closely with the Fenton Family Dental team to produce genuine, brand-aligned creatives. Real staff members were featured to highlight the practice’s warm, community-first atmosphere, helping establish trust and emotional connection with potential patients.

Data-Driven Performance Optimization
Throughout the campaign, we monitored KPIs across all audience segments and creative variations—refining ad copy, targeting parameters, and budget allocations in real time. Ongoing collaboration with the client ensured we stayed aligned and agile as new performance insights emerged.