F45 North Holland

Inconsistent Lead Generation
Following the delayed grand opening, F45 North Holland struggled to establish a steady pipeline of qualified leads. Without consistent monthly growth, the studio risked falling short of its membership goals and losing momentum in a highly competitive market.

Post-Pandemic Messaging Uncertainty
With lingering COVID-19 concerns, the team faced a messaging dilemma: how to promote high-intensity group workouts in a way that felt both relevant and respectful. Striking the right tone—energizing yet empathetic—was critical to rebuilding community trust and driving engagement.

Competing in a Crowded Fitness Landscape
North Holland’s fitness scene was already packed with well-established players like Orangetheory and CrossFit. To stand out, F45 needed a campaign that clearly defined its unique value proposition and differentiated its programming from the competition.

Low-Barrier Entry with a Free Trial Offer
To reduce friction and encourage quick sign-ups, we introduced a “Free 2-Week Trial” promotion. This no-risk incentive was designed to overcome hesitation, drive immediate interest, and give prospects a hands-on experience that would turn curiosity into commitment.

Hyper-Local Targeting & Audience Segmentation
We focused ad delivery within a tightly defined radius around the studio, ensuring relevance and proximity. Creatives were customized based on key demographics and local interests—appealing to fitness-minded residents most likely to convert into long-term members.

Real-Time Lead Delivery & Follow-Up Enablement
To streamline response times, we implemented an automated lead flow system that sent Facebook-generated inquiries directly to the client’s inbox. This allowed the F45 team to follow up in real time—boosting lead-to-member conversion rates and reducing response lag.

To quickly ramp up lead generation and control acquisition costs, our team executed a highly targeted, conversion-optimized campaign rooted in smart offers, automation, and real-time responsiveness.

High-Impact Offer Development
We crafted a clear, compelling hook—a free two-week trial—to reduce entry barriers and motivate prospects to take immediate action. This offer aligned with local expectations and provided a strong incentive to experience F45 firsthand.

Localized Audience Targeting
Using geo-targeting and interest-based segmentation, we zeroed in on fitness-focused individuals within a specific radius of the North Holland studio. This ensured that every ad impression reached users with the highest likelihood of converting into members.

Strategic Campaign Architecture
Our Facebook Ads campaign featured layered ad sets built around user behavior, local demographics, and custom audiences from existing member data. This allowed us to deliver tailored messaging at every stage of the decision-making journey.

Automated Lead Delivery for Speed-to-Contact
To eliminate delays and boost conversions, we automated the delivery of all Facebook leads directly to the client’s inbox. This streamlined the handoff to their sales team and supported fast, personalized follow-up.

Continuous Campaign Optimization
Throughout the campaign lifecycle, we actively refined creative assets, adjusted targeting parameters, and optimized messaging based on real-time performance data. This agile approach ensured steady results while keeping cost-per-acquisition low.