Arthur | Marshall

Lack of Internal Bandwidth for Consistent Marketing
With no in-house social media or content team, Arthur | Marshall struggled to maintain consistent brand visibility across digital platforms. Content creation and publishing were inconsistent, leaving missed opportunities to stay top-of-mind with both candidates and employers.

Scaling Audience and Market Awareness
To compete in a highly specialized recruiting space, Arthur | Marshall needed to significantly grow its digital following and extend its reach. The challenge was building a larger, more engaged audience that included both high-value candidates and decision-makers at hiring organizations.

Channel Focus: LinkedIn as the Core Growth Platform
Recognizing LinkedIn as the intersection of B2B networking and professional recruitment, we prioritized it as the primary channel for both client acquisition and candidate engagement. This allowed us to speak directly to decision-makers and job seekers in one high-impact environment.

Content Strategy Built Around Audience Value
We balanced tactical job postings with high-value thought leadership, including industry insights, hiring trends, and professional tips tailored to healthcare executives and job-seeking professionals. This dual-purpose content kept both audiences engaged and positioned Arthur | Marshall as a trusted authority in the recruiting space.

Consistency Backed by Performance Insights
A structured posting cadence was established to ensure brand consistency and stay visible in key audience feeds. Each post was guided by trend analysis and platform-specific performance data, allowing us to refine the strategy over time for maximum engagement and growth.

To expand Arthur | Marshall’s digital footprint and connect with the right audience, we executed a research-backed content strategy built on consistency, relevance, and continuous improvement.

Deep Audience & Platform Analysis
We began with a comprehensive analysis of Arthur | Marshall’s core audience segments and existing digital presence. This informed our decision to prioritize LinkedIn and allowed us to align content themes with the interests and behaviors of both employers and top-tier candidates.

Dual-Audience Content Strategy
A daily posting schedule was developed, balancing content that spoke to hiring executives and job-seeking professionals. From expert hiring tips to market insights and spotlight job openings, every post was designed to spark engagement and build credibility across both audience segments.

Real-Time Monitoring & Strategic Optimization
We tracked post performance, follower growth, and engagement metrics on an ongoing basis. Regular check-ins with the client allowed us to adjust content themes, posting times, and creative formats based on platform trends and real-time results.

Consistent Growth in Visibility and Influence
As the strategy matured, Arthur | Marshall saw steady increases in both audience size and engagement rates. The consistent, value-driven presence helped position the brand as a go-to resource in healthcare recruitment—laying the groundwork for long-term digital authority.